AUTOR: John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan
TÍTULO: International business : environments & operations
COTA: E/1041-BC
EDITOR: Pearson Education
ANO: 2019
RESUMO: Balancing authoritative theory and meaningful practice, International Business engages readers on the subject of conducting business in
international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and
cases that help readers effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and
most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author
written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.